Looks like the team of Venkat Prabhu’s Chennai 600028 II Innings has just hit a six.
Yes, if sources are to be believed, the film has become the first South Indian movie to let fans get their DPs framed on Facebook by associating with Trendloud, a digital media company.
Sources claim that the team’s campaign, which began in the last week of November, has so far helped it reach 16 Million people. At least 60,000 people have framed their DP in support of the movie and the likes for the movie’s official page has increased to five lakhs.
More importantly, sources say that director and producer Venkat Prabhu, composer Yuvan Shankar Raja and the cast are to participate in a meet and greet event with fans at the headquarters of Facebook in Hyderabad on December 1 at 4 pm. The event, which is to be hosted by VJ Ramya, is expected to be webcast live.
Looks like the team is well and truly harnessing the power of social media!