The first look and title of actor Vijay’s 60th film has triggered a lot of excitement as expected. However, the release of the title and first look did not go according to plan.
While director Bharathan had tweeted on Saturday that the first look would be released by 5 pm on Saturday, he tweeted on the stroke of 5 that the release had been postponed by an hour to six. An hour later, he went on to tweet that the first look would be released at 12 pm on September 5, a day when Ganesh Chathurthi was to be celebrated.
However, the first look bearing the titleof the film was leaked on September 4 and the makers had no option but to release it then.
But where and how did the leak happen?
Sources in the industry say that leak happened from a poster that was being printed. “The filmmakers were planning to put up posters of the film everywhere after the formal announcement and it is from here that the leak took place.”
Nevertheless, the first look and title had the desired impact and scores of fans were thrilled to learn of the title and first look of the film.